Information on the Google Penguin 4 Update
You must also know that Google has now launched a Penguin Update in order to catch the sites that are deemed to spam the search results, particularly that are doing so through buying links or through getting them by the link networks that are created for boosting the Google rankings. If a new Penguin Update is released, the websites that have taken action to avoid the bad links or eliminate the spam can get rankings. The new sites which were not caught previously could get trapped in Penguin. False positive sites that were caught by mistake may be able to escape.
The Penguin 4 was announced and such can be a boon for the legitimate SEO companies out there. The algorithm of this devalues the links instead of punishing the sites. The Penguin is baked in the core algorithm of Google and updating this in real time. Moreover, the feasibility of such negative SEO is reduced. Know that the new Penguin is also more granular. The new updated pushes the SEO much closer to real marketing. Such is really a relief for the sites which waited more than 2 years.
When your site got affected by the Penguin, the whole site may have been demoted in the search and there was also no clear explanation about how to be able to recover from such. Because of the strictness of the Penguin, mixed with the misinformation which surrounds the algorithm, which created a negative environment and such a antagonistic relationship with Google and the owners of the business.
Be aware that Google can prevent spam fro having those results manipulated but now site owners won’t need to live in fear of the crippling penalty from Google and also the questionable recovery. The manual actions still do exist, but such are made by the discerning humans who are a lot better at determining the intent behind those links. The manual penalties are a lot much easier to know, both in the recovery and application.
There is actually a real time updating with the Google Penguin 4 update. Through such change, the Penguin’s data is certainly refreshed in real time and because of this the changes will be visible in a much faster way. Such would take effect shortly after the reindexing and recrawling of the page. Because of the move to such Penguin 4, the search engine can now evaluate the links in a much easier way.
This means that you don’t have to use Penguin refreshers or there are no updates to recover. In fact, Google stated in their announcement that they will not comment on refreshes in the future. Such is a great news and should relieve more fear, misinformation and uncertainty that surrounds the Penguin. No more refreshes for the site owners due to the update made in the Penguin 4.
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