Increasing Awareness and Understanding About Press Releases
Press releases are regarded as an important, time-tested tool used in generating earned media coverage, increasing sales and spreading your company’s message, and that is if you are strategic in your stories, messages and pitches. Pay attention to the all details because this is critical and important especially when you are attempting to get national media outlets in covering your news. Remember that individual pitching is more effective in gaining positive results than mass pitching. It is essential that your press release must easily pitch and some news and stories may evolve around topics such as launching a new product or service, unique statistics, major milestones, company stories, events or news-jacking.
Having a unique product will likely get more pitches than average or common products seen in the market today. If you have enough customers or large number of user, you can conduct poll and get statistically significant numbers that you can utilize in generating earned media coverage for your company. Taking this to your advantage will increase your chances of being cited and re-cited throughout the internet, because reporters love new, fresh, unique and compelling stats for their articles. Your major milestones is also a great opportunity for you to achieve your pitchable moments such as hitting one million dollars, gallons or units of your products or services. Company stories can also be used in generating higher pitches such as stories evolving around your activities for a social cause or exemplary company culture. If you are hosting an event that will provide value to your target audience and successful people will be speaking, reporters will likely be there as well. If you have an educated perspective or potential solution to something going on in the news, then news-jacking could be your best pitch-generating topic. Those topics that are difficult to pitch are new hires or promotions, new versions of your product and web redesign. If you’re done creating your best and interesting news or story, then it is time to tell the story, and this is when press release enter the picture.
A press release can catch the attention of journalists when it is so negative or bad news, pisses off, something unique or extraordinary, something that is associated with current events, trending and in-style. You have to remember that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing a blog post. Press release distribution services make your life easier because a press release distribution company is responsible for creating links of various press releases, creating thousands of impressions for your products and services. We can help you find the best press release distribution services.
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