What Makes A Good Press Release?
There are a number of people who feel that press releases do not have as much weight and impact as they had before. While it’s true that there are several others who misuse them, these releases still can have a significant impact on helping to create buzz regarding your brand and products so long as it is written properly. To help you create effective and impressive press release, there are a number of tips that you must be aware of to ensure that your release can deliver the desired results.
Number 1. Newsworthy – if you’ll look around, you are going to find lots of people writing news that are unworthy releases. You have to be sure that the release has got something that’s worth mentioning if you would like to become successful. This may be anything from introduction of new product, abnormal profits and so forth. You should not make a release that’s not adding anything new to people as a general rule.
Number 2. Informational – initially, people are using press releases in order to popularize their brands. Remember that it is almost impossible to make progress if you will follow this. Press release that you’re going to write should be informative. If you have introduced a new product, then you must not just focus on your company but you should tell more about the product specifically. If you want journalists to find it interesting, pick it up and then either distribute or publish it, then you should talk about statistics and facts of the product as well.
Number 3. Timely – the release isn’t going to create an impact as what you expect it to if it’s released at the wrong time. Actually, experts recommend the writers to send releases during productive hours of day. Basically, it is more likely to catch people’s attention before 10am. However, it is important for you to be aware of the day when you will send it out. Ideally, you must send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends because there’s just few or no people reading during this time.
Number 4. Easy to read – if the press release is written in hard to read language, don’t expect that it can grab plenty of attention. Another thing that you should know is that, no one would read or share it if it is not formatted beautifully. Your release should be written in an easy language and has to be formatted professionally so by that, people can have easy time of navigating through it.
So long as press releases meet these 4 features, it can be impactful and effective.
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