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What is the Google Penguin Update? Recently, Google has been frustrating bad SEO practices and as a result it has developed a new and improved update called Google Penguin 4 Update which has helped its online users to avoid spam search results that can be manipulated with flagrant and low quality content. The Google Penguin […]

What is the Google Penguin Update?

Recently, Google has been frustrating bad SEO practices and as a result it has developed a new and improved update called Google Penguin 4 Update which has helped its online users to avoid spam search results that can be manipulated with flagrant and low quality content. The Google Penguin Algorithm is a modified and improved version of the well-known Web spam update. The algorithm that was updated and released on April 24, 2012, aims to boosts the results and efforts with the Panda update when it comes to comparing bad SEO practices and white hat SEO practices. Webmasters and online users who have adhered to ethical Search Engine Optimization practices welcomed this tweak and now have a higher rankings for their web pages.

When the Google Penguin 4 update had made its breakthrough, many webmasters who have practiced bad SEO practices still made manipulative search results but end up receiving warning messages and now have suffered a great down grade with their web page rankings. The question that is still in the minds of SEO webmasters and consultants is how the Google Penguin 4 Update will affect SEO results. However, web experts and masters must now be cautious in their page optimization services because if they try to manipulate and deviate with white hat SEO practices then they might get detected and receive heavy penalties.

All website owners would have to compete just to have a higher ranking results than others. That is why some web masters have considered adopting bad and manipulative SEO practices for their websites because they can be ahead with their rivals and competitors. But with the new Google Penguin update, this can no longer be the case. The five roles of the new Google Penguin update are to increase the web rankings that have improved crawl ability, to decide if the web pages are incorporating some excessive industry jargon, to boost the rankings of web pages with great user experience, to scrutinize original web contents and promote or reward those with relevant and good information and to stop web-spamming or manipulative practices with the page rankings on search engine page results.

If you have upgraded to the improved Penguin algorithm, then you do not have to worry about back linking tactics or spam problems that can influence search engine results. Google will now provide great search visibility to sites that offer high quality and relevant content, and frustrate the web rankings or ratings of those with low quality and inferior content. Many SEO webmasters and consultants should make sure that their online contents offer relevant and useful information to users as opposed to accepting measures to appease these search engine spiders. The is because the web page contents that are helpful and useful to online users are now rewarded by the new Penguin update.

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